Completed Local Business Stories

    More than Photo Studio

    by Dmytro Stepanets

    Name: Exar Photo Centre

    Managing director - Olena Monastyrska

    Address: Velyka Vasylkivska (Chervonoarmiyska) st., 112

    The company Exar deals with everything related to the photography. They print photos of different sizes and on different materials, design photo frames, make professional film development, restore old photos, etc.

    The history of Exar began in 1971 when the Portrait photo studio was founded. In 1994 it became LLC Exar.

    Now they make some exclusive products as photo books, mosaic puzzles, printing on cloth. They also have a store where the professional photo equipment is sold, many kinds of good cameras and lenses.

    The most regular source of profit for Exar is the general photo services as printing, editing, designing photos, making photos for documents and other services that are usual for photo studios. But there are a few interesting and rather rare things you can order here. One of them is a photobook.


    Photobook - an elegant way to design photos, which replaces the standard albums. Modern technologies make it possible to make unique photo album without pockets, corners and glue.

    Photo books are hand-made custom-made using special equipment. As these are the individual orders, the price and terms of making each order are discussed separately. Price for a photobook varies: 600 - 2500 UAH. The result is a beautiful exclusive photo book filled with the brightest memorable events of life.

    Exar makes photobooks ith from 10 to 35 double-pages on request. The most popular books in volume have 15-20 spreads. Photobooks are printed on photo printer Durst: on mat paper, glossy photo paper or on paper of metallic colors. The manager Iryna said, the Durst printer can reach a wider color gamut and the ability to transmit skin tones accurately, and to provide great depth of dark tones.
    Exar offers different types of photobook covers: cardboard, leatherette, with of without flyleaf, etc.


    Another interesting service is photo gifts (souvenirs). Exar provides some original ideas for presents or for the interior design. All these products are made exclusively. This studio does photo printing on very different surfaces and materials, so they can create your own set of tableware with photo plates and photo cups. They can make photo pillow for your bedroom, design photo puzzle, photo toys, photo clock, photo balloon, photo bottles, t-shirts, greeting cards, calendars and so on.

    As manager said, all these services are not very popular, but they make the reputation and creative image of photo studio, its own individuality. Although not very strong, there is a permanent demand for such products: people buy these things especially for presents.

    Rozetka.ua: How to still the #1

    by Vitaliy Prudyus

    Today Rozetka.ua is the main and known all over Ukraine internet-store. According to the statistics of “Alexa” it is among the 20 most visited sites in our country. Starting in 2005 as web-store specialized on sales of laptops, mobile phones and other personal electronic and accessories for them, now “Rozetka” (mean “wallplate”) has grown to the biggest internet-supermarket in country. In previews year they started to sell domestic appliances, video/photo cameras and accessories, gadgets, electronic presents, software and games. So it indicates that Rozetka doesn’t want to stay niche-store. The director of Rozetka, Vladislav Chechiotkin, says:

    “We have expanded the range, there is nothing to hide. But it’s early to judge if it was right decision. But I have a clear assurance that the IT trade is very tight. I believe that now is trying to get into this segment without a solid start-up capital is doomed to failure. Of course with a clear specialization and occupied a niche is possible to live, but the question is “how?”

    But their “native” niche is also still very important even now:

    “According to my information, we, for example, sell laptops about as much as all specialized shops of Kyiv, and more than any other internet-store. But, say, medium-sized regional company with three stores can often get better pricing terms than we are”, – Vladislav Chechiotkin explanes.

    He refutes the views that conducting business online is cheaper than offline:

    “Some believe that our cost of doing business is less than traditional retail, even a small one. But it is not. In my estimation, our expenses are comparable with the small retail network. Rozetka.ua has staff of 100 people with no small salaries. In addition, we spend a lot on advertising: outdoor, press, online, radio”.

    Despite Vladislav said that they had never positioned the store as cheap, in fact Rozetka offers a little bit cheaper prices than offline-stores in Kyiv and other towns. Its’ combines with relatively good selection of products, which offline-stores even in Kyiv cannot provide and so people from all over Ukraine like Rozetka because it’s a good catalog of goods which could be easily bought. In this way Rozetka gets popularity among buyers who don’t live in Kyiv.

    But Kyiv is still the most important market for Rozetka. Here the sore developed own delivery service and still invests a lot of money (including education of deliverymen) to improve it:

    “Traditionally own shipping department work better, than outsourcing. I believe that in online trade a good delivery is a key advantage”, - Vladislav Chechiotkin says.

    In Kyiv Rozetka also have big offline-showcase, where people could come for the booked product and pay for it through the cashbox after check. This service helps people to overcome fear and distrust for online-stores and makes good reputation for Rozetka.ua as reliable online-store.

    In these post-crisis days Rozetka is possible the one store, which have already recovered and overcome the indicators of 2008 year and makes good profit during previews 2010 year:

    “In general, we definitely increased in 2010. As for the fourth quarter, we never made it a special rate. Of course there was definite surge of sales, but still within expectations. In fact online stores are working on low margins. So the last quarter doesn’t save us if we hadn’t made profit during the whole year.
    As for me, today it’s still difficult to judge the situation in the industry of online-trading. Our situation is normal, the market is growing and we have already entered the pre-crisis momentum”.

    So the success of Rozetka is triune: it’s a combination of fast and good service, good choice and little smaller prices than in retail networks.


    by Anastasiia Babenko

    How two young guys managed to launch the unique coffee point with English gingerbread biscuits in Ukraine.

    A 22-year old salesman Pavlo Shevtsov is making a big latte and laying out fresh gingerbread boys on a shining glass case. It’s 10 AM and a small cozy coffee point “Royal Bakery” turns its sign to “Open”. This is the only place in Kyiv with funny gingerbread biscuits. It seems like every cell of the coffee point and even of the salesman is filled with tender cookies’ scent of ginger and cocoa.

    From English monks to Ukrainian students

    “We launched the first coffee shop in mid-November 2010. In a couple of days, I hope, we’ll start looking for the second place to arrange a point”, Pavlo starts his story.

    The idea to create a coffee place with gingerbread boys cookies belongs to Pavlo’s friend Maxim Pyatikopov. Now he is 24 and recently he’s returned from the UK where he studied brokerage business. In England Maxim fell in love with traditional for that culture gingerbread biscuits. He got several recipes and decided to run his own business at homeland. Historically the first gingerbread cookies were prepared by English monks. That biscuits resembled religious symbols and the saints.

    Which one to choose

    “Look, we have simple black & white gingerbread boys or covered with a color glaze like a boy from Shrek cartoon. The price of one boy varies from 10 to 20 UAH. And for instance gingerbread hearts like these were super-popular on St Valentines Day. They cost around 30 UAH. We can create any kind of gingerbread biscuits a client wishes. Once we were asked to bake cookies in a shape of ostrich, truck, syringe and a helm”, says Pavlo. “Coffee beans we order at Starbucks. Basically they are disgusting but people like it”, he laughs.

    For baking biscuits Pavlo and Maxim rent a separate kitchen. Each of the cookies is hand-made. Furthermore it has its own face and emotions. Among ingredients Pavlo names butter, honey ginger, flour, cocoa, cinnamon, sugar and some secret components.

    Does English gingerbread boy fit Ukrainian taste?

    The guys say it’s weird for Ukrainians to buy cookies with ginger as traditionally this spice is not used in sweets. Pavlo explains, “It’s rather difficult to make people buy something new, unknown, and untraditional. That’s why we refused to put pepper into biscuits, as it should be. Ukrainians would say like ‘are you crazy to make cookies with pepper’?! ”

    Throughout a day they sell up to 50 gingerbread boys cookies plus coffee-to-go. Their youngest permanent client is only one year and a half. “Even retirees taste it with pleasure, but first they like to scandalize about the prize”, Pavlo says. On holidays the income raises rapidly. Banks and other companies like to order funny and relatively cheap biscuits as presents for their employees.

    Further seizing of Kyiv

    The guys rented a place near Darnitsa metro station and in half a month repaired it by themselves. Even furniture here is hand-made. As for now the profit doesn’t cover all the expenses. The most part of gained capital is reinvested into development. The mathematics of launching such a business is following: coffee machine – 10,000 UAH; glass case – 3,500 UAH; stove – 3,000 UAH; coffee grinder – 2,000 UAH; fridge – 2,000 UAH.

    In the nearest future Maxim and Pavlo are planning to develop a network of coffee points near metro stations and to open a café with bakery in a while. They say there’s no point in launching a café in summer. Royalty raises and the number of visitors during warm seasons falls. So if the business runs successfully the “Royalty Bakery Café” will open its doors late autumn this year.

    Photos from Shopper.ua

    Olena Puzina

    "Obolon": What's So Special in Ukrainian Beer?

    People always considered city with brewery as very successful. Thus, many cities became popular exactly because of their beer production. Kyiv has the biggest brewery in Europe “Obolon”, which makes it the most successful. But let’s try to understand what makes “Obolon” so special for Ukraine and Ukrainians.

    “Obolon” is known worldwide

    "Obolon" is the only Ukrainian brewing corporation which belongs to 40 largest brewing groups in the world. Worldwide market share of "Obolon" and its annual beer output provided it 24th place in the rating of the German magazine "Focus". The share of “Obolon” in export of Ukrainian beer in 2010 was more than 80%. Today 36 countris know the taste of Ukrainian beer "Obolon". The corporation export program is aimed to develop cooperation with international distributors. Thus, while exporting tasty and high-quality beverages, “Obolon” strengthen the image of Ukraine as a stable and reliable partner.

    In 2010, export volume increased by 4% to 27 million deciliters. The products of “Obolon” Corporation make up about 2% of the market in Russia. In Belarus, “Obolon’s” share on the beer marker is 5%. Moldova and Georgia are also large product markets for Ukrainian beer.

    What “Obolon” sells?

    “Obolon” is the biggest Ukrainian beer producer with 100% national capital. Plant in Kyiv has a design capacity of 11 mln. liters beer a year. This makes "Obolon" the largest brewery in Europe. The corporation is ranked among the three leaders on the beer market. “Obolon” has six beer brands in all price categories.

    They are:

    · discount (“Desant Strong”, “Desant Light”), medium cost of 0,5 liter: 4 UAH

    · mainstream (“Zibert Bavarian”, “Zibert White”, “Zibert Light”, “Obolon Light”), medium cost of 0,5 liter: 4.5-5 UAH

    · upper mainstream (“Obolon Premium”, “Obolon Soborne”, “Obolon Strong”, “Obolon Live”, “Obolon Oksamytove”, “Obolon Non-Alcoholic”), medium cost of 0,5 liter: 5 UAH

    · premium (“Hike Premium”, “Hike Light Premium”, “BeerMix”), medium cost of 0,5 liter: 5.5 UAH

    · super premium (“Magnat”, “Bitburger Premium Beer”), medium cost of 0,5 liter: 6 UAH.

    The “Obolon’s” share in beer production in Ukraine is 31.8%.

    Except beer “Obolon” is…

    What is more, “Obolon” Corporation is the large producer of soft drinks (juice-containing beverages, energy drinks), mineral water (“Obolonska”, “Prozora”) and low alcohol drinks.

    The Corporation is on the second place at the soft drinks market. Its main brand “Zhyvchyk” is favourite family soft beverage among Ukrainians. “Obolon” also has second place on the low-alcohol beverage market, where the Corporation’s share is more than 27%. On mineral water market “Obolon” is listed among top five companies with a market share of 4.1%.

    “Obolon” Corporation has its main plant in Kyiv, 2 subsidiaries in Kyiv and Khemelnytsky regions, 6 enterprises with corporate rights (in Sumy, Sevastopol, Vinnitsa, Ivano-Frankivsk, Chernivtsi, Rivne). Overall, the “Obolon” Corporation employs more than 7500 people.

    Liudmyla Kushnir

    Café&bar “Filin”: how to survive in a town where lots of cafes?

    (The Adress: 08300, 66a Pol’ova st., Boryspil, Kyiv region, Ukraine)

    Competitors, new tax code, political and economic instability – that’s the main fears of the owners of small business in Ukraine. But nevertheless, they’re finding some ways to survive and even to prosper.

    Unpopular decision

    “Filin” isn’t that one that prospers, but it has stable income. In a time of crises the owner even made special low cost variant. Usually if you want to celebrate ones birthday, you should reserve places, choose menu. You have to order dishes at least for 200 UAH for one guest. So, if you want to gather 10 friends, be ready to pay 2000 UAH. That’s normal price, but as for low cost variants – the minimum order can be 80 UAH. It is also possible to bring alcohol drink to cafe and to order only food. That’s unpopular decision the owner Valentyna Iakovenko made because the number of cafes is growing and most of them located in the center of Boryspil or near the main highway (it’s popular among drivers that drive from Kyiv to Kharkive and need some break), while “Filin” was built on the outskirts of the town. Valentyna expected that they would sell much more less drink after permission to bring ones one alcohol. But the income from alcohol cut down only for 10%.

    Smash glasses as much as you wish, but pay for them!

    Very often the celebrations of weddings are held in “Filin”, especially in summer, because of its nice and cosy summer terrace where 130 persons can be placed. The owner of the cafe can give her clients telephone numbers of good photograph, band, florist and tamada (a person that organize some funny competition for guests). Valentyna Iakovenko says that she got used that every wedding guests smash glasses to pieces (there is an old Ukrainian belief that plates and glasses should be broken for happy life). So, the staff just includes the price of broken glasses to the bill.

    The last innovation the owner made is service “where you wish”, as they call it. If you want to celebrate your birthday at home, somewhere in a country house or in the forest (which is popular during spring-summer period) you can order dishes and personnel to serve them.

    In order to popularize “Filin” the owner’s daughter made some groups in social networks. For example, she places some new information about the cafe and the photos of the new dishes that their head cook makes in “Vkontakte”.

    “How much do you earn?”

    I was interested in this question a lot, but I got too laconic answer: “Well, enough”. But one thing I know for sure: banquets like celebration of the weddings bring to “Filin” 60-70% of its all income.



    address: Kastanienallee 85, 10435 Berlin
    The brunch in the "Morgenrot" - eat as much as you want
    How a café does usually look like? When we speak of a café we usually imagine rows of tables with people eating and drinking, a counter and waiters serving customers. That’s also relevant for the “Morgenrot Café” situated in the central part of Berlin, but surely it isn’t even 10 percent of information about this outstanding place.

    Weird things around

    If you are not just a tourist eager to eat anywhere - then look around with more interest. The moment you open the menu you will notice the absence of meat and fish dishes here. Also when you are buing cappuchino you will be asked if you want to have usual milk or soy one. Yes, this is a place for vegetarians and vegans.

    Listen carefully – do you hear many people’s voices downstairs? If so, then as usually one of the performances, concerts or meetings is happening right now in the special hall which also belongs to the “Morgenrot”. Moreover, maybe, you will be lucky to notice a strange group of people around the table which are having their hot discussions around the feminism ideas and… knitting – both women and men. What’s up? What a strange place you are in?

    One for all, all for one

    Who stands behind this organization? There is more than one person in charge of the business; in fact there are 12 people who run the café. Each person in the ruling dozen spends three working shifts at the counter. Also everybody is in charge of one of the essential parts of administrative work (organizing events, reconstruction work, controlling finances, shopping for the bar and public relations).

    The café isn’t opened for clients on Mondays – on this day organizers get together and discuss the latest suggestions about the place development. What is important about the “Morgenrot” collective, is that all the twelve people have the same rights and not a single decision about the café can’t be approved until all the members have come to the consensus. Sometimes it takes a lot of time to find the common decision, but this is the way the “Morgenrot” collective has chosen for their existence 8 years ago and maintain up to date.

    The “Morgenrot” is situated in the central part of Berlin – Mitte. Despite this fact, according to the contract in this district of squatted houses the renting price is as low here as it was twenty years ago. Moreover, the café owners have the possibility to renew the contract for ten more years. But after the expiration of the second contract there is a big doubt about the café existence – today the renting price in a popular central district is far too high, so the new conditions will be a disaster for the business.

    Fair prices

    The price policy in the “Morgenrot” has its own peculiarities. From Friday till Sunday the brunch menu is available for the price 7 +/- 2 euro. This means you could spend 4 hours in a café eating whatever is available on a counter (and there is really a lot of food on these days) and pay as much as you want in the interval between 5 and 9 euro.

    The fair-price coffee from the Cafe Libertad producerThis vague price was invented by “Morgenrot” as a way to establish the balance between the clients with different income: 7 euros for one person is the price enough for the café existence, and those who pay 9 euros give the possibility for less rich people to pay less. This socialist scheme has proved to be working, and Friday till Sunday are the most crowded days in the “Morgenrot” café.

    Though, there is also a decline in this tradition – 4 years ago such a brunch menu existed every day. Today there are less patrons but more tourists, who never were the primary audience of the café, and everyday brunches are not giving payback if they are organized every day.

    Another price peculiarity is hidden under the phrase in the menu “a fair trade”. As the supporters of the left ideas, the “Morgenrot” members have decided to choose those kinds of beverages, which they see as the most “fair” produced. The fairness means that coffee, tea and cacao for the drinks is bought only from those companies which don’t use the cheap labor force, as it is common among the big producers. The enterprises which provide the café with coffee beans and similar products are known as those, where people organize their own business and receive money enough for normal living. One of these trademarks is Café Libertad, which costs more than usual market coffee, but is seen by the “Morgenrot” as the best way of consuming without exploitation people.

    For the café such “fair prices” result in more expensive beverages and decreasing of the income, but the owners are not going to change the policy willing to stay “left-wing” oriented, placing the social issues in the 1st place, while income – on the 2nd.

    The core activity

    Morgenrot menuThe story about the “Morgenrot” won’t be full enough without mentioning the core activity within its walls. Officially the “Morgenrot” is only the café itself, but practically it consists of two parts – the bar and the hall one storey lower. There such events as book presentations, movie screenings, concerts etc. take place. It’s a famous Berlin point of meeting for left-wing activists. Nobody here will oppress you according to your race, political and sexual preferences displayed – such a behavior is strictly prohibited in the “Morgenrot” regulations, and any display of intolerance will result in driving out the café.

    The “Morgenrot” collective have additional expenses connected to the left-wing orientation. One or two times a month they donate to one of the chosen activities they support. In February such a cause was supporting people who recently were evicted from the biggest squatter house in Berlin, earlier they gave money for the magazine “Stress factor” which is the most common Berlin magazine for left-wing events.

    All the concerts of punk and rock-groups which take place in the “Morgenrot” basement are also unprofitable – the collective is paid only the amount of money needed for returning expenses. But this is all about the “Morgenrot”: not just a café for making profit, but first of all the political and cultural scene for people with specific ideas and life guidelines

    How long such a policy will keep the café alive is a big question – the more expensive becomes the Mitte district in Berlin, the less people supporting shared with the “Morgenrot” collective ideas are continuing living here. Still, today the “Morgenrot” café is mentioned in many touristic guidelines as the “must-have” place to see for those who want to feel the taste of real independent and artistic Berlin.



    Address: 4 Volinskaya St., Kyiv, 03087, Ukraine

    Company founders: Emilija Kramar and Vitaly Gajduk

    For the first time «PAVA» appeared in Ukraine in 1997. And although such a method of alternative medicine, as aromatherapy has not been very popular, it has not prevented "PAVA" successfully started their activities.

    Since the Soviet era in Ukraine there was an excellent base for the production of essential oils. It contained not only technical equipment, but also raw materials. Because of Crimea - a very nice place to grow many plants with essential oils. In 1985 the entire Soviet Union knew that the oil from Nikitinskij Botanical Gardens - a high quality oil, which even can be used internally, but after the collapse of the Soviet Union production ceased. Technological progress has bypassed the production of essential oils in an independent Ukraine, and to make them become unprofitable: cultivation of raw material and its treatment have become more expensive than importing materials from abroad.

    «PAVA» - the first company in Ukraine, which began to do it. Or rather, they have contributed to the emergence in Ukraine of such famous brands of skin care products based on essential oils as "STYX Naturcosmetics" and "ATOK Origins". With the use of them, «PAVA» took places in various conferences and competitions on health care such as «ECO Ukraine». But still «PAVA» remains unknown for the wide range of people.

    At the same time, in the pharmacies, essential oils firms «Aromatika», "AROMA INTER", "Flora Secret" and others are beginning to appear, they have a very low price and thus began to enjoy popularity among a broad range of consumers. Naturally, these oils are not so natural. Think about some numbers. For example, to obtain 1 kg of essential oil of roses (one of the most expensive oil), you need to collect and process 3 tons of rose petals. So 1 ml of oil will cost approximatelly 200 U.S. dollars and above (price also depends on the degree of purification of oil). In stores and pharmacies in Ukraine 5 ml of oil of rose, you could buy for 15 U.S. Dollars. Unfortunately, buyers do not know all the details and "get caught" by a low price and advertising. For this reason competition ability of quality cosmetics has fallen and the company had to reduce quality in order to survive somehow.

    For this reason, in «2001» PAVA decides to release its own line of essential and basic oils, as production companies with whom they worked no longer gave expected quality. Raw materials for «PAVA» are imported from Germany. Soon, they started to buy oil and finished with the German company "Maienfelser Naturkosmetik Manufaktur" and on this basis to develop the essential mix for a massage.

    It's impossible to buy them at the pharmacy or in the stores, because «PAVA» distributes it them within company. They opened the author's courses on aromatherapy massage in which they are their oils. Students of this courses told, that after courses they just come to «PAVA» and buy as much oil as they need to work, but it's not so easy to come and buy the oil for the average person.
    Having been in the "PAVA" personally and looking at the amount of essential oils that they have, I had a question why they are not teaching other things related to essential oils, such as soap-making and the creation of his own makeup, in addition to massage courses, because nowadays these lessons are at the peak of popularity. When I asked this question,
    Emilija Kramor did not say anything — she just kept silent. It can be concluded that for the "PAVA" it is not profitable, because soon enough the company is going to bring into Ukraine cosmetics from "Maienfelser Naturkosmetik Manufaktur", but if they will train people to do it themselves, they won't buy it. After all, handmade cosmetics are very expensive.

    So far there are no «PAVA»'s cosmetics in the pharmacies where «PAVA» promised to sell it. The Company earns only with a courses of massage. Each month, they take the full group. Massage course costs 2000 USD., A group of 14 people, which is a month profit "PAVA" is about 28,000 USD. The company is located in an apartment in a building that cost nearly 3000 UAH per month.
    Nevertheless, the
    «PAVA» remains one of the only enterprise which distributes professional aromatherapy oils and cosmetics in Ukraine and in the nearby future is not going to go out to the mass market.

    Anna Kotalejchuk

    “Ye”: network of bookstores with Ukrainian orientation

    The first bookstore Ye was founded in Kyiv in 2007. In 2008 on the 15-th Publishers forum in Lviv it was rewarded as the best bookstore of the year. Today this network is on top of the Ukrainian publishing and book market. There’re only 9 bookstores Ye all over the Ukraine. But every booklover in our country knows: Ye is the place with Ukrainian books and Ukrainian spirit.

    This special feature distinguishes Ye bookstores from the others. Ye - it’s a network of bookstores with Ukrainian orientation. In a small store in my neighbourhood (33/2 Povitroflotsky Av.) there are about 10 000 books. 80 % of them are in Ukrainian, 20 % are books in foreign languages, in origin: German, French or English. From the very beginning they’ve recommended themselves as a bookstore which sells the Ukrainian book in the opposite of other stores. For example, “Book supermarket” or “Litera” prefer books in Russian rather than in Ukrainian. But nowadays there are a lot of readers who want the Ukrainian book, so the demand is high. And the customer of Ye knows exactly, that he or she could find a good Ukrainian book only in this bookstore.

    Because of the trade secret managers of the network maintain the information about the number of books they cell during the day, week or month. But, for example, in the store near the Kontraktova Square (5 Spaska St.) there could be about 200 visitors per day. Of course, not each of them buys something.

    The network Ye has special propositions, which are very attractive for customers. For example, a good online-shop, where anyone could read the reviews, see prices and availability.

    Average price of the book is about 40-70 UAH. But the price depends on the cover (whether the book is in hardback or paperback), on style (fiction or nonfiction) and language (Ukrainian or German, French, English etc.).

    The lowest price that I’ve found in the store on 5 Spaska St. starts from 4 UAH. That was the little book for children called “Rebuses”. The most expensive book costs for about 17 500 UAH, but you could find it only in online-shop Ye. This book on 800 pages is the collection of all works of famous Ukrainian writer Taras Shevchenko, deluxe edition in the leather cover.

    Today Ye is well-known as a comfortable place for reading. Every customer could take a book from a shelf, sit on a chair and spend as much time as he or she wants reading or just going through pages. Other special features of that store are free Internet (Wi-Fi), shelves for book-crossing, a lot of CDs (music, films, plays, audio-books in Ukrainian).

    Ye is favourite place for children too. Not only are a lot of books there, but also special place with toys for children to read and to play.

    The other big part of Ye’s image is regular free events: books presentations, meetings with authors, artists, philosophers etc. But even if those meetings are free, they bring a lot of profit, because after such discussions people tend to go home with a book, bought after meeting.

    One of the most interesting questions in economic writing is who owns the business. The information about the owner of bookstores Ye is totally secret. But from some open sources it is known that the founder of the network of bookstores Ye is the investment company from Austria - ECEM Media GmbH. Also this company is the official publisher of the well-known weekly magazine «Ukrainian week» («Український тиждень»). The whole concern ECEM Media GmbH is leaded with Patrick Boss. While the opening of the new bookstore Ye in Ivano-Frankivsk in November 2008 he was submitted as the owner of the bookstores network Ye in Ukraine. At the same time in our country there is subsidiary - ECEM Media Ukraine - with the leader Andrew Reshetnyk and the head of the supervisory board Roman Tsupryk.

    Patrick Boss:

    Today there’re 5 bookstores in Kyiv and also one in Lviv, Charkiv, Ivano-Frankivsk and Volodymyr-Volynskyj.

    Evgenia Kutsa


    The company was founded in 1997 in Khmelnytskyi by Vitaliy Novickiy. Fashion lingerie house "Ajour" is one of the business branches of Ltd. UNIVERSAL, which has 5 directions of business activities:

    1) Fashion Lingerie House “Ajour” (sewing department, underwear manufacturing), functioning since 2005.
    2) Exclusive distribution of the following trademarks on the territory of Ukraine: Unilever, Maspex, Wilbo, Bica, Marani, Cordials, Wine man.
    3) Building and assembly department.
    4) Transport and logistic services in Ukraine and abroad since 2001.
    5) Dry-cleaners ‘Universal’ functioning since 2001 (cleaning and painting of textile and furs).

    “Ajour” produces lingerie and swimwear for men and women (2 lingerie and 1 swimwear collection for TM “Ajour” annually). The company also suggests the following services: production of regular collections (70 000 pieces per collection); exclusive production of lingerie or swimwear under another trademark; lingerie or swimwear production of the company's owned-material; stock collections.

    Fashion Lingerie House “Ajour” is represented in 35 fashion stores "Ajour" in Ukraine. During 2010 Fashion Lingerie House "Ajour" opened fashion stores in such cities as Kyiv, Kharkiv, Odessa, Donetsk, Ivano-Frankivsk, Zaporizhya, Sevastopol etc. There are also stores in Vinnytsya, Dnepropetrovsk, Zhytomyr, Lutsk, Lviv, Mukachevo, Poltava, Simferopol, Ternopil, Uzhgorod, Kherson, Khmelnytskyj, Chernivtsi, Yalta.

    Totaly 9 monobrend fashion stores were opened in different cities of Ukraine. In 2011 the company is planning to widen the net of the fashion stores "Ajour" till 50 in Ukraine.

    The decission to open the net of monobrend stores "Ajour" was passed in 2006, and first store was opened in Khmelnyrtsky in December 2006. In the range of the stores there are not only women lingerie collections, but also swimwear collections, beachwear, homewear and men underwear of TM WIN.

    70-80% of products goes for export - main exporters are Georgia, Russia, Byelorussia, Poland, France, and only 20% is for inner Ukrainian market. There is also a filial branch in Moscow, Russia.


    "Ajour" is the first creator of fashion design lingerie collections in Ukraine. It's the first fashion lingerie brand in Ukraine. Famous Ukrainian designers are invited to develop their collections of lingerie from "Ajour".

    The mission of “Ajour” is to create fashion collections of lingerie that will meet the tendencies of both, designers' and mass collections. The company is also trying to stimulate the creation of fashion lingerie collections by native designers, as well as to contribute to the development of "lingerie direction" in Ukrainian fashion.

    The factory of "Ajour" is equipped with modern equipment: of the Japanese company "Juki", of the American company "Union Spesial", with the German equipment "Pfaff Mauzer Spesial" and "Pegasus". Cutting is done with the help of the automatic projection system which includes a large-format digitizer "Calcomp" and a plotter "Hewlett Packard". The staff of the factory was trained by French specialists. At the enterprise work experienced technologists, designers, well-qualified sewers. The capacity of the enterprise allows the production of around 100-120 thousand pieces per month.


    “Ajour” has a great variety of lingerie: bra (padded cup bra, soft wire bra), pants (pants-string, pants-slip), bodies, caraco, shorts, combinette, bustier, corset and other items.

    Taking into account different level of income of Ukrainians the company suggests two lines: «Premium» (designed by Vasiliev and Shanti) and «Middle premium» (more oriented on mass-consumers). The average prise of «Middle premium» set – 40-50 USD. «Premium» line set costs about 70-100 USD and more.


    · When the production of lingerie was launched the company invited French designer who had the similar enterprise in France. His salary was 2,500 EUR per month, plus company provided free accommodation, transport and guard (!) for him.

    · The owner of the company insisted on marking “Made in Ukraine” on the label of goods even though Ukraine has never had a reputation of high-quality lingerie manufacturer-country. Their idea is to break this stereotype and prove that high-class lingerie can be produced in Ukraine as well.

    · The company buys the fabric in France, at the same fabric-manufacturers where such brands as Nina Ricci, Liz Charmel and La Perla also make purchases.

    · In 2007 the annual turnover was 18 million UAH. Since then this numbers are hardly available.

    · In 2007 the ads of lingerie “Ajour” (big boards and posters in metro) were banned as it was marked as “erotic” by the Committee of defence of public moral (this institution doesn’t exist anymore). Vitaliy Novickiy, the owner, commented on this that such a resolution was taken just because he refused to give bribes to some of the government-officials.

    Natalie Gryvnyak

    “Villabajo café-pizzeria: Family oriented business”

    Name of the owner: Ivanishev Aleksandr Ivanovich

    Food business and especially restaurant one is one of the most popular to start but one of the most difficult to maintain in order to make good profit. Ivanishev Aleksandr, his wife Daria decided to take risks and chose to open a small pizzeria. Location became the core reason to choose orientation on to family food restaurant. Family rented big spacious 4 halls space that is situated on the left bank, in the area Poznyaky – district for middle class apartments. Pizzeria “Villabajo” was opened in the beginning of summer 2010. Owners did their preliminary homework quite successfully. Their research showed the lack of cheap but comfortable locations for families to eat and spend their evenings in the district, thus prices were made quite moderate and affordable for middle class family (up to 100 per person for the whole meal). The location is quite good for the “Sleeping” district. Café is located close to metro “Osokorki” within the waling distances of several business centers. During weekends life music is being played, plus there is free Wi Fi, flexible discount system, discounts on the daily menu and free delivery.

    Since reputation is one of the main priorities for the owner, careful attention was given to quality of food. Culinary staff that consists of 5 professional cooks is trained to cook with care and attention to details. For this reasons owners gave special attentions to kitchen furniture and equipment that is brand new, and follows all needed certifications and requirements.. Owners decided to create menu that consists not only with Italian but also with European and even some Ukrainian dishes. In this way they wanted to attract those that like various cuisines. Most food is being bought from organic food manufactures, and all dough for pasta and pizza is handmade (produced in the restaurant). This particular feature is unique among other establishments in the area, and that’s what Aleksandr is trying to promote in their marketing campaigns.

    Restaurant is popular among locals and people from other districts of Kiev, since “Villabajo” café has done a good marketing campaign in the internet, plus it organizes lot’s of corporate and family celebrations. restaurant is quite popular among visitors” tasty pizza, quality of food and dough in particular, free Wi Fi (that gives possibility to work), flexible discount system, life music during weekends, discounts on the daily menu, free delivery and low prices in comparison to other pizzeria’s and middle class restaurants in the district.

    Owners are quite new in business, thus of course they have many problems and difficulties in maintaining a good standard of service for reasonable price but they are hoping for the best. Their success can be explained by several reasons: careful preliminary marketing research and good business planning, good audience orientation and comfortable location, and of course good managerial decisions every day.

    Avvakumov Aleksander

    BTL travel agency

    "Teta": the story of creation, clients, comments

    Tourism back in the future!

    Business tourism is one of the leading and most dynamically developing spheres of world economy, that including business travels, conferences, incentive tours, exhibitions, congresses etc…

    Professional travel company, that provide business travel service.
    BTL or Business Travel Leisure is a new generation company with a really clean slate. A company began the activity in January, 2007.

    Company start in the beginning offer and provide customers with comfortable service they really feel the anxiety all the time. BTL is marketing and innovative company: they are going up and forward inculcating the new services and touristic technologies. The process of service is fully automated; there are our fresh ideas, permanent actions and special offers at your disposal.

    They are first travel agncy that find a bew way how to work in this business, and in 2008 they give: Business Travel Leisure..

    «Business Travel Leisure» means:
    • National touristic operator with worldwide opportunities;
    • IATA member;
    • European Business Association (EBA) member;
    • Swedish- Ukrainian Business Club (SUBC) member;
    • Accreditation in Embassies of Sweden, Finland, Denmark, Poland, Czech Republic, Austria, Estonia, Cuba, Hungary.

    The main directions of BTL activity are booking air, bus, railway tickets, booking hotels in Ukraine & hotel over the world, organized transferring services & VIP services in airport, opening visas & passports. Then BTL organized conferences, trainings and seminars, cycle meetings, exhibitions, pharmaceutical congresses, incentive journeys, excursions, individual tours.

    Among the clients of company there are the known pharmaceutical companies, jars, insurance companies, legal firms, to the company FMCG.

    BTL have different partners, like tour operators more than 40 countries of the world. They co-operate with the leading airlines of the world: Air France, Lufthansa, Austrian Airlines, SAS, Baltic Airlines, KLM, Delta, Aerosvit, MAU, Transavia. BTL are an IATA member, so they have got your own air-ticket cash and they are connected to all booking systems, they are able to book any flight of any company with any directions over the world.

    BTL is working every day with partners and vendors and looking for the new opportunities to provide their customers with a special prices and services, including delay of payment and free delivery.

    A big number of people have a lot of business with BTL – mr. Vladimir Zaraev ( vip person of the BTL company) says: If you want organize business travel or business event you can appeal to BTL agency, because they are real professionals of the business travel.

    Also there a lot of other opinions, for example miss Fares (client of different agencies) say: They are children, not serious people.

    A lot of people, different opinions, but there no questions that this kind of business is one of most important in Ukraine in 2011.

    Novak Olga

    TOV "Teta", local computer network

    «Teta»: the story of creation, success and death

    Only 11 years ago there was not any big local network with access to Internet, which could unite more than 10 users. Only 10 years ago «Teta»was the first local network in Boyarka, whose main goal was to give a possibility of uniting users from the whole town in one network and using not dial-up access to Internet but LAN (Ethernet). Only 3 years ago «Teta»was the biggest and strongest local network in Boyarka. And now? Our story is about creation, growing, success and falling down of this local business.

    All begun from business project for diploma of Natalia Vovk. She had to create business project of small computer network. But her husband Dmitrii Vovk persuaded her to do it in real. So in 2001 they created one of the first computer clubs in Boyarka, which they called «Teta». It was popular, because at that time not so many people had PC at home and in «Teta» they could play in local computer games like Counter-Strike. 6 month later the computer club moved to a cellar of one of big five-storeyed building, where users could get to the Internet.

    In the beginning of 2002 Vyacheslav Gorokhov (he had experience of small computer network in Boyarka through modem and phone line) organized first computer network in big 9-floor house. In the beginning only 3-5 flats were the network. Vyacheslav Gorokhov connected 3 big 9- floor houses and than united with Dmitrii Vovk. In a few years they connected all 5- and 9-storeyed houses in the centre of the city (crossroads of Molodizhna Street and Bilogorodska Street). First users had to pay 15 UAH fee for the local network and 0,8 UAH for 1 MB of Internet (800 UAH for 1 Gb). It was very good alternative of modem Internet through phone line (but if we compare with today's prices it was very expensive. Now you can use unlimited Internet for 90 UAH per month).

    «Teta» grew and with it grew also another 2 local networks (from 2003-2004), which were founded at that time (V-LAN and HomeNet). First 2 years they were not competitors, each of them had own part of the town (V-LAN had users near the 4th school and railway station Tarasivka, HomeNet - private houses in the centre and part of Bilogorodska Street).

    Than were 2-3 years of success: «Teta»and HomeNet united in UIN - Union Internet Network. De jure all belonged to «Teta», who legally became at last TOV «Teta», but in fact, there were 2 networks with 2 offices where all users were connected. Users had to pay 25 UAH fee for the local network and 0,12 UAH for 1 MB of Internet.

    In 2006 -2007 two owners of these 2 networks (Dmitrii Vovk - «Teta» and Ob-Ivan- Home-Net) could not divide users and money and UIN crashed. Part of the HomeNet get the name UIN - that were district with private houses, and «Teta» get all 3-, 5-, 9- floor houses. From that time users of UIN and HomeNet did not get more access to «Teta».

    At that time (2007-2008) new network and Internet-provider Maximum-Net appeared. It had big potential, 1 Million $ credit, new technologies and the best Internet through optical cable line from Kyiv (before all networks were connected through twisted pair and when it was raining users could not get to the network. All cables were going from the roof of 1 house to another.) Which was going under ground in special wells.

    And at that time V-LAN get very strong optical Internet from Kyiv too. So 4 networks became competitors and «Teta» decided to unite with V-LAN (in 2009), because Maximum-Net did not want to unite, they just offered better condition for their clients and many users of «Teta», HomeNet, UIN and V-LAN went away to a new provider.

    Now «Teta» and V-LAN have common office, common Internet, common workers but they still are 2 different organizations de jure. In fact «Teta» is a part of V-LAN.

    On photo: Dmytro Vovk, the owner of "Teta"

    Kate Kapliuk

    EDAPS Consortium: holography empire

    Ministry of Internal Affairs of Ukraine has decided to spend almost a million UAH on purchasing blank documents of strict accountability in EDAPS Consortium. According to the website of the Ministry of Economy, the purchase took place in one participant. This happened not only because MIA has the right to special conditions of tenders. That’s because EDAPS is a Ukrainian monopoly in the protected printing industry.

    Success Story of EDAPS Consortium began in 2000. That time the «Holography» special enterprise as pre-EDAPS organization was founded. In 2004 EDAPS won the bid for the development and implementation of highly protected travel passports for Ukrainian citizens. In 2005 Znak Ltd. was founded (a member of EDAPS Consortium, that specializes on manufacturing of highly protected documents on the polymeric base).

    Until 2008, “State Center for Document Personalization” state enterprise under the Ministry of Internal Affairs of Ukraine, INCOM CJSC, “Commercial Industrial Bank” Ltd. and some other companies became a participants of Consortium.

    In 2010, even General Assembly of INTERPOL approved the implementation of electronic passport and ID-cards manufactured by the EDAPS Consortium. But whether things are going smoothly in the consortium?

    EDAPS office in Bortnychi, Kyiv

    Consortium owners

    Official EDAPS director is Yuri Sidorenko. According to the newspaper "Dzerkalo tuzhnya" (Mirror of the week), he gained his seed capital in the early 90's, when his "Damian-bank” appeared in a criminal case of theft of $ 20 million from the state budget. Sidorenko went to Switzerland and, according to the media, lives there to this day.

    But first of all EDAPS is associated with a deputy from the Party of Regions Vasyl Hrytsak. In 2004, he worked in the Interior Ministry, and it was then that the ministry signed a contract with EDAPS of production of documents for 5 years. In fact, after this contract EDAPS gradually superseded other participants and become a monopoly in printing holograms and passports.

    Interestingly, that EDAPS doesn’t publish the income data on its website. We know that only in 2009 the consortium received an order from the state on 560 million UAH. And the volume of this market is growing every year. And money for the production of public documents go not to the state budget, but to the pockets of private company.

    Does the fall of empire possible?

    However, information about honesty and transparency of consortium shaked scandal with the tender for supplying documents to MIA. In this tender “Kiev offset factory” SE took part. Although their price had been for a 6 million UAH lower, EDAPS won. Antimonopoly committee dismissed factory’s complaint.

    At the same time, the government’s commissioner for economic deregulation Michael Brodsky actively criticizes EDAPS. He thinks, it’s important to partially cancel the holographic protection documents. According to him, EDAPS has annually produced documents valued at 8 billion UAH. But 90% of profits allegedly deposited in foreign accounts.

    "These holograms should be abolished. We won’t get any opportunities for illegal profits from extortion, which were made by the castaway holograms, stationery and stamps,"- said Brodsky.

    But government still fails to take action to restore state control over the production of protective signs. This would be a huge blow to the business empire EDAPS.

    Natalia MARIANCHYK

    FOLGA photography studio

    Address: 1 Frolivska Street, 3 floor

    OWNER: Olga Zakrevska, photographer, manager of the studio


    Anastasia Shvec, administrator (salary)

    Andrey Korotich, photographer (gets % from each photo session)

    Why FOLGA? This photo studio is a very good example of simple and small business, managed by several individuals. The main investment went for technical equipment – approximately 10 000USD for light systems by German company Hensel (6 flashes: Hensel Expert Pro 1000 Plus – 2, Hensel Expert Pro 500 Plus – 4, Manfrotto Black Super Boom, Hensel Ultra-Softbox III, Hensel Ultra-Softbox III 75x75sm, Hensel Ultra-Softbox II 45x65sm; and 6 reflectors: Hensel 22" ACW Beauty Dish VII, Hensel 7" Reflector , Hensel Accent Tube, Hensel Backlight Reflector, Hensel Honeycomb Grids – 20", 30", 40", synchronizer) and also transmitter for backgrounds.

    Owner of business Olga Zakrevska says that she spends around 1 000USD every month for rental of the space in Podil (600USD) and salary for administrator (400USD). Her business is 100% profitable because she makes 2000USD every month (rental of the studio + photo shootings), which means that the profit is around 1000USD every month.

    What is special about FOLGA? First of all, FOLGA is a space for rental by photographers who don’t have their own studio and want to make a photo shooting. This is a very nice open space with all the necessary equipment. Here you have free wi-fi, coffee and tea, nice couch to have a rest in between shootings. There are special hourly rates from 130 to 180 UAH depending on day and time. There are a lot of photographers who have a nice camera but don’t have a place to do the professional shooting with light equipment, then they can go to FOLGA. It is very popular among commercial photographers and publishing houses.

    Secondly, FOLGA provides photo services – people can order portfolio, advertisement, object or interior shooting here. The prices for photo sets vary from 900 UAH to 4000UAH depending on the order. For example, photo shooting for woman can cost around 2000UAH. This will include 4 different images, make-up and Photoshop of the best shots.

    Thirdly, FOLGA is a space for photographic and Photoshop master-classes.

    Marketing ideas: you can buy special gift certificates for your friends to make a photo shooting or for photographers to have a space to make a photo shooting. FOLGA has a very nice website with a google-calendar where you can book the time you need online. Most of promotions is done online or via personal contacts of Olga Zakrevska, owner of business.

    CONCLUSION: FOLGA is a bright example of local business with minimum financial and human resources involved and maximum profitability. All the investments can be covered within 1-1,5 years.

    Mariia Byba

    “Repriza” – a taste of a fairy-tale

    Freshness, pleasure, sophistication, and especially originality and exclusiveness – those are the key-words when you talk about the European café-pastry shop “Repriza”.

    The meal, cooked in “Repriza”, is cooked in the best European traditions, and they include in themselves the soul and energy of those cooking. Cause over 75% of the all in “Repriza” is self-made, especially if we talk about desserts and breads. The talent of masters, their passion and devotion to the beloved profession through the tasty products of café are sending the energy of positive and happiness to the clients.

    There are lots of cafes in Kyiv, but what distinguishes “Repriza” from all of them, is art-designed interior, high-quality products, comparatively reasonable prices, excusive desserts and professional waiters that make you feel special.

    The owner of the “Repriza” network is Vena Beleva. There are five “Repriza” cafes in Kyiv. But my favorite one – is the one on B. Vasilkovskaya Street, 26. They have two floors there. And I prefer to seat on the lower one, since it is bigger and more quite over there. But the higher floor is designed in a more interesting way.

    In “Repriza” they have main dishes, such as soups, salads, sandwiches and first dishes. But there specialties are desserts. That`s what I go there for. They have exclusive made by own recipes breads, and also own-made chocolates, that makes them twice as special.

    But I always order their cakes. There are many different kinds of them, almost 30 different tastes, so that you can choose what you like more – the one with chocolate, liquor, fruits or cheese, for example.

    You can also choose the sweet piece cooked buy the recipe of any European country you prefer. For example, Schwarzwald cake is the traditional German-Black Forest Cake, with lots if chocolate, sour cherries and Amaretto. “Mozart” – is a classical Viennese cake rich of Ganash-chocolate cream. “Tiramisu” is a light mousse with mascarpone cream and savoy biscuits – a worldwide favorite traditional Italian taste. And “Poirier cake” – is a French cake with caramel pear in delicate mousse on a crispy base. And the best and the tastiest according to my taste is an “Irish cake” – an enticing cake with the exquisite taste of white Italian chocolate and Baileys Liqueur. And all these and a lot more you can find just in one place called “Repriza”.

    Another special thing about those cakes is that they are craft-designed. So that is not just a matter of taste, but also the matter of look.

    And of course, when you visit “Repriza”, you go there not just because of the tasty cakes, or chocolates or any other sweet dessert, even though it is the main point, of course. But you also go there to sunk into fairy-atmosphere, be amazed with art-design and feel yourself someone special thanks to a highly-professional waiters.

    Olga Shylenko

    “Diana” - bakery and confectionery

    Located: Kiyv, boulevard Drujbi Narodov 28

    Private Company

    Incorporated: 1998

    Contact name : Tatyana

    Number : 38-067-500-77-84

    Cakes and sweets can be bought in the bakery without any extra charge.

    All the production is straight off the ice.

    Is known for cooperation with such companies as “Osobliviy” supermarket, “Jar-Ptiza” pizzeria etc.

    The bakery produces over 20 varieties of cakes.

    Average price of a weighed out cake is 20 grn.

    Average price of a ready-made cake – 30 grn.

    Average price of a brownie – 5 grn.

    Price of a custom cake – 80 grn. per kilo

    The most popular cakes are: honey cake, Napoleon, Tiramisu and Cherry Garden.

    There are 12 types of brownies: éclairs, sweet potatoes, Tiramisu, “Drunken cherry”, “Bird's milk”, Chocolate and Hazelnut, “Romance” etc.

    The bakery had two delivery cars and two drivers since 1998, but in 2010 they bought two more cars and increased the number of orders.

    In 2010 they also signed a cooperation contract with three more supermarkets and few private stands near the subway Drujbi Narodov.

    Olena Zagrebina

    Supermarket DC (cosmetics and household chemicals)

    Adress: 46A Akhmatovoy Street

    Tel.: 044 577 56 05 begin_of_the_skype_highlighting 044 577 56 05 end_of_the_skype_highlighting

    Why DC? I chose this shop because it has recently opened just near my house, I like to buy cosmetics and things for my house from there, and the same time DC is the most popular

    and widespread brand in Ukraine for beauty and health goods (51 shop in Kyiv region since


    The assortment of DC is oriented on “average minus” buyers. Here you can buy classical goods from Procter&Gamble (distribute 40% of all Ukrainian market), Unilever, Nivea etc.

    The same time there is a selection of unique brands marked “Only in DC” (marketing trick used by most of big market players, eg “Balea” brand in German chain DM or Rossman in Rossman shops).

    So “Only in DC” you can buy German Rossman for very low prices, British Watson and Superdrug Naturals, Drogas, Dutch mass-market brands Kruidvat and Marionnaud. These cosmetics are very cheap but the quality is not so bad (A.S. Watson Group brands).

    DC chain suggests a discount system for their customers' club, but you can get the discount

    just if you have the student's id card. You can buy there goods to take care of yourself (everything for you skin, hair, nails, clothes etc.) and also you can get medicine there. Also DC has it's own website, where every internet user can watch the updates of goods variety and availability of these goods in DC shops all around Ukraine.

    DC is the best shop to buy household chemicals like washing powder or cleaning creams.

    There is a discount system and for these goods there are always marketing tricks (buy 2, get 3 for free; 2 packs for price of 1) What is special about DC on Akhmatovoy street? This is the first shop with cosmetics opened in my surroundings. I live in a very new district and infrastructure is not developed there at all. This project is successful because there are no competitors in the nearby area.

    The shop is located on the second floor of newly build retail space, on the first floor there is a small 24h supermarket. Just near DC there is a manicure salon and solarium which adds more attraction to the place.

    Who owns DC beauty&health retail chain in Ukraine? “Asnova Holding” company, headed by Anatoliy Strogan (#115 in the rating of 200 richest people in Ukraine, also works with metallurgical business)

    DC Ukraine is a part of A.S. Watson Group (“Asnova Holding” sold out 65% of charter capital for A.S.Watson Group in 2006). A.S. Watson Group – world leader of retail sales Drogerie format (term came from Germany, firstly meaning drugstore. Range can be divided into four areas: Remedies (teas, tinctures and essences), Beauty and Wellness (body care and skin care products, fragrances, essential oils, cosmetics, etc.), Organic Health Food products and whole foods, Items for the kind care of home and garden), consists of more than 8300 shops in 36 countries in Western and Eastern Europe, Asia and Philipinnes.

    First DC shop opened in 1995 in the building of Kinopanorama Cinema. At that time the assortment of shop was different – cigarettes and chocolates. After successful distribution contract with Procter and Gamble shop started selling cosmetics. Second shop opened only after 4 years.

    Today there are 210 shops and 28 medicine shops in 64 cities in Ukraine.

    Profitability of DC Retail Chain appr.3%

    Annual Income appr. 2 billions UAH a year

    Oleksandra Romanovska

    Mr. Shoemaker (Gospodin Sapozhik)

    the elite shoe repair service

    Owner: Nikolay Romanyok (co-owner)

    38/39 Voloska St.

    tel. (044) 360-49-46 begin_of_the_skype_highlighting (044) 360-49-46 end_of_the_skype_highlighting


    Slogan: Our masters are always sober! Our masters work in cleanness! The best professionals are working for us! We work quickly! We are polite and adequate!

    Albert Einstein once wrote: “If at first, the idea is not absurd, then there is no hope for it”. When it comes to fresh business ideas, the simpler is always the better. “Not while ago we noticed, that there’s lots of good, expensive, even elite shoes being sold in Ukraine. If it breaks, you need to go to extremes to repair it,” – Nikolay Romanyok, the co-owner of the “Mr. Shoemaker” repair service says. “The professional qualities and sobriety of the master is in doubt, the dirty workshop, substandard materials and rude workers turn the simple procedure of repairing your shoes into a nightmare”. They’ve decided to solve the problem and create an elite shoe repair service, where people will be happy to come either with their inexpensive everyday shoes or either with their elite designer foot wear. That’s how the sober, tidy, polite plodder Mr. Shoemaker was created.

    For now there are ten people working in the company, including shoemakers, who do the actual work, two receptionists and an accountant. They deal with high-quality shoe repair shop, quickly doing the work of any complexity.

    “Once I gave my extra-expensive designer shoes to shoe repairing point,” – complains Kateryna Kolesnik, one of the first Mr. Shoemaker’s regulars. “ Not only they’ve returned me the shoes with the glue fingerprint on the shoe, they’ve also glue black soles on my light beige shoes”.

    And such situation was rather typical in Kiev. The shoe repair points in general were usually dirty kiosk-style ones with the shoemakers mostly being drunkards with dirty hands, smoking cigarettes while touching your precious favorite shoes. And they could also be rude from time to time. It all changed two years ago, when the first Mr. Shoemaker office was opened. Now giving your shoes up for repair can be a pleasant relaxing process. You enter a nice light office with the reception counter, where a smiling girl takes your order and serves you coffee while you wait. Or you can (and that’s probably unique in Kiev) make an online order and the workers of the company will call you and schedule the convenient time to pick up and deliver your order.

    The company masters work in two shifts, which allows to perform a wide range of works and services very quickly (eg, from evening to morning). They perform work on any type of shoes: daily, seasonal, model, child, sports, and very expensive. There’s also stocks and a loyalty program for regulars.

    “Our main idea was as simple as it could be”, - Romanyok adds. “The shoe repair service is usually the thing people don’t notice until they break a heal or something like that.” He claimed, that, as idea sounded ridiculous at first and most of his friends made fun of him for suggesting it, it turned out to be brilliant. “Just attract the clients with the perfect service and they’ll come back, whenever the prices are higher”, - he says. And speaking of the number of regulars the repair station gained already, people actually do feel nice to come there.

    Halyna Korba

    Roshen Confectionery Corporation

    International Confectionery Corporation Roshen – is a leader of the national market of confectionery products. More than 25% of all Ukrainian confectionery is produced here. Under their own mark Roshen produces about 200 kind of confectionery products of impeccable quality (chocolate and jelly sweets, caramel, chocolate, biscuits, wafers, sponge rolls and cakes). Total production is 400 thousand tons per year. Corporation Roshen includes 4 Ukrainian factories (Kyiv, Vinnitsa, Mariupol, Kremenchug), two production sites by Lipetsk confectionery factory "Likonf" (Russia), Klaipeda confectionery factory (Lithuania) and butter-milk plant "Bershadmoloko" and "Litynsky Plemzavod". Products are represented in Ukraine, Russia, Uzbekistan, Azerbaijan, Armenia, Moldova, Estonia, Latvia, Lithuania, USA, Canada, Germany, Israel and other countries.

    It has a staff more than 10500 workers. The owner of the corporation is Petro Poroshenko - Ukrainian politician and businessman.

    Presented in the market for confectionery products are manufactured in accordance with the latest technology. Exploitation of modern high-performance equipment, the strict observance of production technologies, the use of exceptionally high quality raw materials that are used in the manufacture of confectionery - a pledge the main advantages of products Roshen.

    Each year specialists of the Corporation created a lot of new products. New last year: chocolate ROSHEN with a hazelnut; aerated chocolate ROSHEN, a series of boxed chocolates, "Souffle Roshen", candy "Candy nut", "Nougat Roshen", "Cream-Lenivki", caramel "Frou-Stick" - were able to quickly capture the hearts of sweet, once again proving to customers that ROSHEN - is a sweet sign of quality!

    The important link in the quality management system of the confectionary factories is the laboratory control. It provides the all-round monitoring of the parameters of raw materials, ready products and conditions of technological processes carrying out. Based on the monitoring results analysis the adjusting measures targeted to elimination of reasons of non-conformities revealed are being undertaken.

    In order to solve current tasks on quality management and provision in the confectionary factories the workers of the laboratories together with the leading specialists of Roshen Corporation do the following:

    • Develop basic methods of determining physical and chemical parameters of raw materials, semi-finished products and confectionary products with consideration of the Ukrainian Standards requirements and the corresponding international methods;
    • Perform periodical validation of the methods and interlaboratory control in the factories of Roshen Corporation in order to ensure the reliability of the results of analyses;
    • With the purpose to improve the production technology and ensure high quality of the products during the whole period of their storage they improve the methods of testing confectionary products in different climate conditions, including the conditions of "accelerated ageing" (the least favorable conditions for product storing);
    • With the purpose to ensure the continuous monitoring of characteristics of raw materials, ready products and conditions of performing technological processes they develop and implement hardware and software for creating the database of the results of physical and chemical analyses.

    In order to solve the given tasks the laboratories of the confectionary factories are equipped with the latest equipment allowing performing.

    The system of automatic collection and processing of analyze results is being implemented at the workplaces of the laboratories.

    Anna Levytska

    The China Tea Company 'Sokrovischnitsa Podnebesnoi'

    Tea-preparation is not the ordinary work. It is needed the person whose dignity would be equal to dignity of tea. Such a person should have a soul of a high-minded hermit, who keeps the beauty of haze and the powerful rocks.

    Lu Shu Shen, China poet


    tea-roomSuccessful business is impossible without well-defined target audience.

    The net of tea-shops ‘Sokrovischnitsa Podnebesnoi’ (Celestial treasury) is the one which has defined its target audience very well.

    This local business occupied the niche of tea-trade. It could seem quite ordinary – we have lots of tea companies on the market, which try to reach the mass audience selling the low-price tea (from 10 to 30 hryvnas per package). The prices of tea in ‘Sokrovischnitsa Podnebesnoi’ are quite expensive. Thus, the average price can vary from 100 till 950 hryvnas per 100 grams. This company seems to be an outsider for the mass audience. Actually, it is… but it servers the elite type of audience that consists from rich people, epicures of tea-drinking, who are able to pay a high price for a high-grade tea.

    The concept of the high-grade tea could seem a losing one: the quality of each tea-mark is guaranteed in every advertisement we watch on TV or see on the light boxes. This company reached a success ‘cause they pr-managers have created a new concept of qualitative tea and explained it in detail. Download file "table_sravnenie_chaev.jpg"

    The great marketing trick is that company tea-rooms are organized like shops and café at the same time. You can buy some packages of tea for the home usage or just taste some in the tea-room. You’ll be served according to real China ceremony, which allows you to feel the spirit of East. China ceremony includes a special method of boiling water and brewing tea – so-called Lu-Yui method, when water sould not be neither under boiled nor over boiled. Tea will not open its entire aroma in the under boiled water, while in the over boiled water the taste of tea will seem ‘old’ and ‘heavy’. The top of the masterpiece is to determine whether the water is boiled enough, according to the sound of boiling.

    the procedure of brewing tea on the 'alive' fire.

    After brewing a tea, the case is to pour it correctly. It should be poured from the height about 30 cm – the aim is to enrich tea with air while pouring. All these manipulations are done by the specialist.

    The next important moment is that high-qualified tea is that it can be brewed few times, while its taste each time is different. Thus, you can brew tea about 5 times – from the strongest till the lightest taste of the same product. For Ukrainians such a ceremony is unusual, but it gives an opportunity for lengthy communication during the prolonged drinking. What else is better for the basic business conversation or even for a romantic date?

    Thus, the last accent is after seeing a real tea ceremony, clients are ready not only buy some tea, but also special dishes (teapot, special tiny caps, special spoons etc.) and even furniture (like for example, tea-table) to repeat the same at home. Creating the atmosphere of a tea-ceremony, company workers show the process of tea-drinking as art. Thus, clients want to feel themselves the artist who can create their own masterpiece, which is impossible without buying all the needed (and, of course, expensive) tools.

    Victoria Homenko

    Internet-shop “ZIZ Store”


    The industry of Handmade jewellery is on a top of its development in Ukraine. Everyone, who can make own earrings, beads or wrist watches, are trying to sell these jewellery. There is a great demand for the goods which made by oneselves. And especially this is a reason to create own business from hobby.

    Two years ago Ann Dubovetska was looking for exclusive watches for herself and found a partner for jewellery business. She and Maria Veluchko made internet-shop “ZIZ Store”, where they sell earring, beads, rings, wrist watches, covers of passports and bags.

    Being original

    The main motive for consumers is clear. They want to emphasize their individuality, and create their own style, especially young people. At the same time Ukrainian Bijou are cheaper than Chinese consumer goods. And today interests to the products of Ukrainian masters, who are working in a modern style, are growing.

    - Firstly, there were only two stores in Ukraine: our shop in Kiev and the store in Jutomur, who sold handmade. But it was two years ago, - Ann told us. – Today we have tens of internet-stores and tens of “real” stores only in Kiev. At the start, I was making earnings. During two or three hours I was creating four pairs of earnings. One pair costs 30 UAH. So, if we took away money, which I spend on materials, I earned on four pairs of earnings near 100 UAH.

    Sell “yourself”

    The development strategy of most handmade’s companies looks the same. They start in the internet (blog, an online store), and then try to open store and organize master-classes, which also generate additional income.

    - At first we sold our jewellery in a big shops, - Ann told us. – For example, we came to “Veshucka”, “Shtyki” or “Totem” and said “Do you want to buy our exclusive earning or beads?”

    Shops often make 50-200% on your own product. So if you sold them one pair of earning in 20 UAH, they will sell jewellery for 40-80 UAH.

    But after one or couple months girls changed the way of selling. They create a page in “vkontakte.ru” and propose, at first for friends, then for everyone to buy original and funny jewellery. The next stage was to create an internet-site. They paid for online-store 1500 UAH. And now every month girls pay 10 UAH for “internet-lease”.

    Ann said that when you maintain a blog or a page in social networks, your profit increases. During the day this free advertisement is overlooked over 200 people, among them 20-30 people visit the site, and 6 or 8 also buy something. Also customers can leave comment and reviews, exchanging links to favorite products. As Ann said she earns during one month only on earning approximately 3000 UAH.

    Rival: who is better?

    Trend DIY (English analogue Do It Yourself – DIY) intensified in the Ukraine over the past year. But today we have hundreds of amateurs, who make competition with real stores.

    - We have great exhibitions in Ukraine, - says Ann, - where 80-100 people can show their own creation in handmade business. You can see really impressive products. And today they become competitor for us. Of course, we have regular customers. If we can do, for example, more qualitative “gramophone record”-earnings, customers will buy jewellery only in our shop. But we try to do something that not all can do. I mean wrist watches, covers of passports and bags.

    Also Ann and Maria start to make new product: belts with original illustration or in original forms.

    The main advantage of working in the style of hand-made is possibility to use different materials. It can be old grandmother's dress, polymeric clays, threads etc.

    Of course, this small business without creation and imagination can’t survive. It is not a hobby. It is a work, which need new ideas in making jewellery. Every new player can do, for example, better pumpkin-earnings and you will be outsider with your cake-earnings

    “ZIZ Store”


    Owners: Ann Dubovetska and Maria Veluchko

    General information: It is internet-store. You can buy earring, beads, rings, wrist watches, covers of passports and bags.

    Wrist watches (220-280 UAN)

    Covers of passports (45 UAN)

    For example, before on selling earnings their profit was 3000 UAH (on month). They were selling earnings and getting 5000 UAH. Approximately 2000 UAH they spend on materials and tools. Now they create mainly watches, which are more expensive. So they profit increases to 8000-10000 UAH.

    Alina Mosendz

    Chain of beads stores "Monpasie"

    Demand for hand-made creates… the “Monpasie”

    When Ukraine entered to the world of consumerism there is no more need to sew clothes for ourselves or to do other things, that now you can buy in every store. There are almost no hard-to-get-things, and we already forgot the word deficit, so “popular” in late 80th and early 90th. Nonetheless first decade of new century brought new wave of hand-made things, now not because of need, but because of hobby. So on this demand start grow businesses which provide everything for this growing interest. You want to know how to do this or that? We’ll teach you! You don’t know where to get this or that? We’ll sell it to you!

    Women who started with hand-made for themselves started to earn money sharing with their hobby.

    One of such businesses is chain of stores the “Monpasie”. It started in 2006 as master-classes on hand-made things and soon has grown as a chain of beads stores. Up to now the company ended up with 7 stores in Kyiv and 4 more in others cities of Ukraine.

    The variety of beads and accessories might supply every taste: wooden, plastic, metal, glass beads. Also that means that every combination of different beads will make your product special.

    In 2009 company published their own book “Hand-made jewelry – basic techniques of producing decoration”. Soon most of interesting information starts appearing on the web-site, which also became internet-store. A year later the “Monpasie” came up with advanced level in hand-made techniques with the book “Hand-made jewelry – special techniques of producing decoration”.

    The reason why this business is now growing is not only fashion on hand-made jewelry, but also low prices. For example if you are making one pair of earrings it might cost about 5 hryvnas, and if you are intended to buy this kind of accessories on hand-made exhibition that will cost approximately 50 hryvnas for pair. Though there is no deal in this economy if you’re not craft person.

    If we are talking about the “Monpasie” we don’t mean only beads, there are also a lot of different stuff that can be used in different kinds of craft, as buttons, ribbons, pastes. The company is also planning to wide their amount of products with things for uncommon crafts.

    It’s also easy to navigate in store and no to be lost among different kind of beads, because they’re sorted by colors, shape, material and price. And you don’t need to carry every little piece that you’ve chosen in your hands, but you can put it on a little tray.

    The fashion is always different; the fashion is always the same. The first in meaning of its changes every season, the second in meaning of its cyclicity, because it’s always coming back in a while. But there are always a way to make yourself special, doesn’t matter what fashion dictates to you.

    Halyna Budivska

    Limited liability company «T.A.K.ltd»: what is the reality of small business in Ukraine?

    A Bread and bakegoods are usual food for every Ukrainian. Mostly because of traditions connected with this product. Ukrainians have sacred attitude to bread. It is often called a crying need product of Ukrainians. It’s known that bread is an important source of dietary fiber, vitamins, minerals and other useful substances. So, it’s interesting – is the bakery business profitable in Ukraine? This story about bread-making company “T.A.K.ltd”.

    General remarks

    «T.A.K.ltd» is Limited liability company, which specialized in production and sale of bakery products. LLC “T.A.K. ltd”was founded in 1995 by Larysa Zagorodnya (with 51% shares of stock) and Inna Barmak (with 49 % shares of stock). To minimize recourses they are not only share this company. They are also have duties of General director (mrs. Zagorodnya) and is Chief Accountant (mrs.Barmak). Today company numbers 43 employees. «T.A.K.ltd» has three patents of bread recipes.

    Specialties of the business

    Company produces bread, rolls, buns, donuts, pies, cakes. Interesting that it uses only a natural raw and doesn’t use neither conservants or improvers. Also their goods don’t contain GMO. Simultaneously, it’s a very infrequent case among Ukrainian manufacturers. They are usually use different non-natural ingredients, which may be harmful for human body. The fact that “T.A.K.ltd” don’t use such components can be used for advertising. Nevertheless, ordinary people don’t have enough information about production of this company and about its specialties.

    Today “T.A.K.Ltd” company doesn’t use advertising for improving its sale. It distributes production to its regular customers, mostly supermarkets and other trading networks (less among retailers). “T.A.K.ltd” has such clients as supermarkets “Novus”, “Silpo”, “Furshet”, “Ashan”. Also it supplies some eating houses, such as “Mr.Sneck”, “EuroKhata”, “Puzata Khata”. Company “T.A.K.ltd” also has three own kiosks. Simultaneously, it doesn’t disseminate enough information about itself and, of course, loses.

    It’s difficult to say what the segment of bread-market occupies this company. Marketing researches are too expensive and nobody do it. But it’s clear that the main competitors of “T.A.K.ltd” are private bakeries of supermarkets and state bakeries №10 and №12. Still they are competitors in a price, but not in a quality. Importantly that state bakeries can lower prices because has different state grants. The private companies have more difficult problems.

    Ukrainian reality is that it’s too difficult for small business to be profitable and stay up. But this company stays, maybe because of it deals with bread which is a daily product of Ukrainians.

    An Inside Scoop: The Staff at “Karas’” Art Gallery
    By Ivan Zhezhera

    In most kinds of the business, employees usually play a great role. Its success highly depends on their operative work. There might be a really great manager, but no company can make profit without a proper staff. To be specific, let’s look how “Karas’” Art Gallery staff works. And, in order to clear up what is their role in the business, we’d go back to 1995 when the gallery was launched.

    Yevheniy Karas’, the founder and owner of the gallery, remembers that first there was only extremely old house which needed complete restoration. The XIX century house where the gallery was set up covered the space of 200 sq. m. “What I wanted was to create some space for new art ideas, some cultural environment for communication between artists. I clearly needed a team, people who would support and assist me. And, of course, reliable people whom I could trust”, Mr. Karas’ says.

    Right then, in 1995, Mr. Karas’ hired four men: curator, press secretary, art consultant and expositions man. Of course, for 15 years these people weren’t the same – some of them left, and new blood came up. But still, today there are same 5 people, or, say, 5 roles in the gallery. I asked Mr. Karas’ to explain what their role in the gallery is.

    Mr. Karas’ is an art manager himself; he’s sure that this role is the most important for the gallery to work successfully. “There are many things which depend on art manager’s taste. The art manager is the one who creates the gallery’s image, and the one who supports that image. He’s the one to decide, what kind of art should be presented at his gallery, and what kind of art shouldn’t be there. He chooses artists to work with. Art manager doesn’t have to be a painter – but, of course, he should be an expert in art. And he’s expected to love this art”, he says.

    Who are the other people working at Karas’ Art Gallery? The curator – in Mr. Karas’ opinion – is also very important member of the team. He’s responsible for preparation and organization of exhibitions, some kind of anchor at the TV show. “He is the one who 100% needs a proper art education. In my gallery, he’s a painter as well”, Yevheniy Karas’ admitted.
    Expositions man is responsible for planning expositions. He’s the one who brings order to the exposition. He decides how to organize exposition so that it’d be adequate and matched the idea of whole exhibition. Yevheniy Karas’ added that a well-organized exposition brings new life, some kind of new sounding for paintings.

    Press secretaries of the gallery work with media; they cooperate with journalists and also support gallery’s image. Art consultants cooperate with visitors and possible customers. Mr. Karas’ is convinced that the best press secretaries and art consultants are the alumni of Kyiv Mohyla Academy. “I can surely say that no university’s alumni can keep up with Kyiv Mohyla Academy students”, he admits. Masters of Arts, who graduated from this university, now work at Karas’ Gallery, and, apparently, they are highly-qualified specialists.

    What’s really nice about Yevheniy Karas’ team is that all of these people are universal employees. The Gallery’s owner confessed that most of his coworkers write articles and press releases; they always set up all exhibition programs, organize exhibitions, consult visitors and answer their questions. Only five men do all the work in the gallery. By the way, in 2008 an IT-specialist joined the gallery staff. He’s the programmer who’s responsible for correct work of gallery’s official Internet site. However, right now the site itself is under reconstruction.

    Yevheniy Karas’ is sure that a good team, which consists of devoted professionals, is a part of his business’ profit. A rather comfortable situation on Ukrainian art market, reasonable prices for paintings, a fair amount of visitors and a good team at the gallery – everything right now leads Yevheniy Karas’ business to success. The gallery’s owner realizes how high the value of a good team is, and he offers them rather high salary, which is $200-$500 monthly. “We can afford that kind of salary, and our work is worth it”, Karas’ says.

    Tetyana Gordiienko

    Supermarket “Silpo”: Small observations about the big business.

    Silpo is a recently opened supermarket near my apartment building. Located at Grygorenko street, 24. They have special services, such as grill, their own Bakery, orders for meat skewers, etc. It has 2 floors with food and non-food areas. Service is ok and as it was recently opened they have good discounts)))

    Supermarket opens at 8 am and closes at 10 pm. It's one of 182 supermarkets of this network in Kyiv. The owner of it is Volodymyr Kostelman, president of Fozzy Group Corporation.

    I checked up a register of Information Resource Centre. And this corporation is really registrated in it as Joint Stock Company "Fozzy Group”.

    As it is difficult to get definite numbers of profits or expenses of such a big store, I decided to keep my eyes open and just observe.

    Few things I counted:

    - This supermarket has two stores.

    - they have 4 security guards. One near the entrance, one near cash desks, one - in the hall of the first floor, and another one in the hall of the second floor.

    - they have two cleaners.

    - they have one consultant on alcoholic beverages and four stands with alcoholic beverages itself.

    - they have three stand in the department of bread and bakery products and three sellers in departments of sweets, cheese and milk products and meat.

    - they have 10 cash desks. Usually 4 of them works. In pick hours - 10 of 10 works.

    The average salary of:

    cleaner - up to 1000 UAH

    security guard - 2800 UAH

    consultant - 2500 UAH

    seller - 2400

    cash desk worker - 2500

    in total: around 47900 UAH needed to pay salary to all this workers per month.

    And it’s only to visible staff. Delivery drivers, porters, managing personnel also important to keep all this huge machine of groceries sales working. And funds invested in the purchase of products? They have some expensive samples: like wine which cost 600 UAH per bottle. I think to buy filling for a store is more pricey than to hire stuff.

    It is logically to suggest that income of this supermarket is bigger than expenses for keeping it functioning. So, in conclusion, I can say I even don’t dare to imagine that numbers.

    Tanya Hordiienko

    Mykhailova Oleksandra


    Art gallery ZEH

    (I can`t upload the photo, but i`ll do it as soon as I can))

    Adress: 69, Frunze Str., Kiev, Ukraine
    tel.: +38 044 591 13 69 begin_of_the_skype_highlighting +38 044 591 13 69 end_of_the_skype_highlighting
    Open from 2p.m till 8.m
    Day off - Sunday, Monday

    Owner: Oleksandr Scheluschenko ( photo)

    Art business is very specific business. Here you don’t have fixed rules, you also don’t have fixed numbers. Instead you have categories which you’d rather call subjective than economic, you have tendencies you can’t predict. The more you try to understand it the deeper it became. And at the moment you think you’ve catch its logic, it changes direction radically. Despite all this even such originally non-commercial field as art nowadays becomes a business. Today the authors try not only to contribute in the world of art but to make money as well.

    ZEH – one of the Ukrainian contemporary visual art gallery. It appeared on the market in 2005, but even such short period was enough for it to show itself as a competitive member. Despite ZEH organizes exhibitions of foreign painters, it is the only gallery in Kiev, which has an aim to promote new Ukrainian names in the world of art. Here young talented and promising Ukrainian artists are exposed. ZEH sees its mission also in creating a positive image of contemporary Ukrainian art in shaping politics and social order in contemporary art.

    Gallery is not oriented on the mass audience. It`s cozy, private, individual, specific. But at the same time you`ll always find its doors opened if you are really interested in art. Juliette Binoche – a prominent French actress - who visited the Ukrainian capital during the festival "French spring", choose ZEH among other galleries to present her solo exhibition "In-Eyes". It’s the place which has seen lot of foreign and Ukrainian exhibitions and heard of visitors` admiring comments.

    But let us look at this kind of business from another side – the economic. Despite paints are not as popular as, for example, clothes, it still has its buyers. And very often this people belong to the swell society, because to buy the well-known or just interesting, attractive, unusual piece of art you should have quite big sum of money. In case of ZEH – the buyers are wealthy Ukrainian and foreign businessmen and politicians, connoisseurs of contemporary visual art. That is why each gallery is searching for talented painters – it is also the question of money. The more talented are painter the more money will get the gallery from selling his works.

    Minimum percentage that average gallery gets from selling the picture – 15%. It depends on what it has done to promote the author or how popular it is including the popularity among potential buyers. Usually the owners try to keep this numbers in secret – no one wants other to count his own money.

    One more thing that influence on galleries` and authors` income – as we have already mentioned - the price of the paints that can be completely different. It can start with several hundreds dollars and reach several thousands. In ZEH gallery you can find the works of such Ukrainian painters as Nikolay Belous, Yaroslav Derkach, Yuri Ermolenko, Eugeniy Perov, Sergey Oleksuk. You don’t find the prices on the web-site, it’s the question of deal between the author, the gallery owner and the buyer. But some approximate number we’ve found at the internet auction sale.

    One of the artist - Nikolay Belous. As we can find in the internet auction, one his works we can buy for $3000-5000, another costs about $6 000 – 10 000. But it should be mentioned that this is start point of auction.

    Another artist whose paints you can buy in the ZEH gallery - Yuri Ermolenko. Curator of the gallery Da Vinci and art critic Alexey Titarenko said about one of the exhibition of paints (where among other peaces of visual art were presented Ermolenko`s works), that the cost of painting there varies from 1,5 up to two thousand dollars. One of the works of another artist - Rustam Mirzoev was estimated at approximately $ 2 500, another – about $ 1000. But the price of their works can be much higher – for example, some works of the artists can be estimated at $ 15 000 and more (some critics say that among other paints of artist Sergey Oleksuk we can find such ones).

    To sum up, we can’t count exactly the income of an art gallery – because the number of sold paints each month can be different. And their prices are also different. And not every visitor of the gallery becomes the buyer. But it is said that the more well-known Ukraine became, the more talented artists become recognizable all over the world. And, of course, as a result of this – paints became more expensive and the owners – wealthier.




    Kate Gornostai

    “Everything spreads before the eyes”

    It is a slogan of the website “Places in Kyiv” –

    the product of two partners and their friends…

    Once upon a time my friend Sergiy had a free evening. He wanted to go to some new interesting place in Kyiv, but he didn`t know where to go. Than he thought that it would be a great idea to have a website with different unconventional places of interest in Kyiv. That is the moment when the story of http://mesta.kiev.ua/ had started in 2009.

    The first step to make this project come true was to save up some money. Than Sergiy found a designer for websites. He got 150 $ for making the original template of the pages. The programmes for running a website were bought for 60 $. The hosting place costs 60 $ per year.

    Now this website is watched by 1000-1200 people per day! It’s founders Sergiy Filko and Sergiy Krivcov even hired copywriters to fill the information in. Every article about some interesting place to visit costs 10 hrn to the author. Every day there is at least one new article! The pages of website include original information and photos of standart (museums, theatres, exhibitions) and non-ordinary places (some old houses, abandoned years ago, strange parks). You can find this place on a map just here, post some comments to chat with other people on the website. There is an information about the prices of the tickets and day-offs if it’s an exhibition, or a theatre. The plan of the site is rather simple: it has different categories of interesting places, such as extrim, nature, romantic, historical, art – you can find whatever you want, that is a matter of taste.

    Great advertising company in social networks such as http://vkontakte.ru/ gave a success to the website. 30 % of all people that saw the advertisement had joined the group “Places in Kyiv” and than regularly watched the website. “Places in Kyiv” posts some advertisement too – it has some profit – 4 $ per day. Sergiy says, it’s enough to pay salaries to the copywriters, but soon he wants the profit to rise to 10 $ with the help of new advertisements on the site.

    A few months ago there was a chance to sell the website. It was priced at a 1000 $ by the customs. But the founders of the site evaluated it themselves – 2000-5000 $.

    As for the competitors, there are a lot of websites with similar content. For example, “Interesting Kyiv” (http://www.interesniy.kiev.ua/) is on the 1st place in google search by the words “attractions in Kyiv”, but first of all it is a website for selling excursions and tours around the city and it’s suburbs. “Places in Kyiv” is on the 7th place in google search and it tells about other interesting view on the city, it’s hidden surprises.

    Lesya Ivanova
    "Change The Service - Change The Market! " (HUMANA second-hand shops)

    Adress: Frunze st., 126/2

    Working hours: M-F 10:00 till 20:00
    S-S 10:00 till 18:00

    Official HUMANA People to People (the Federation) is registered in Switzerland in Registre du Commerce de Geneve, no. 14453/2004.

    Post Adress: Avenue Louis-Casaï 18, CH-1209 Geneva, Switzerland.

    Tel: +41 22 747 7540

    The International Headquarters is situated on Murgwi Estate, Shamva in Zimbabwe, 85 km outside of the capital Harare, in a rural setting.

    “HUMANA” is a network of second hand shops. The first one here in Kyiv opened in 2003, and now there are 36 of them around the city, and also 11 in Odessa, 5 in Dnapropetrovsk and 1 in Donetsk. But this is not a Ukrainian network as we tend to understand it. It is only a small part of a global international organization which uses SH-business AS A MEANS to earn money not just for the owners profit but to finance humanitarian programs. Though not many people even know that - as there actually no visible or at least noticeable signs saying what special kind of business it is, except for the name of course. But not a single piece of information concerning the global aim of HUMANA People to People organization - or at least any hint of the shops having anything to do with the fundraising programs. Neither in shops, nor on a web-site of Ukrainian HUMANA.

    Not until recently is that they’ve put the HUMANA official logo on their site, though still not providing any information on this organization and on being its official part and not even providing a link to HUMANA site (with which it is not connected either). So no gret surprise is the fact that still many buyers even tend to consider it some Ukrainian business rather than international. All this confused me a lot when I started to research on this business – and then, maybe only a week ago the site started filling up the information gaps and in the shops they started giving clients the cards of HUMANAN People to People, so I think that in a few weeks the problem is going to be solved – to my great pleasure, as this is the only vice I happened to notice in this business =) SO first of all – a few words on the global organization for the sake of which it all exists.

    No less than $80 million is the sum the members of the Federation spent in total for Humana People to People activities in Africa, Asia and Latin America in 2009. These money come a lot of different sources:

    though the major part of the donations (as could be seen in the chart above) are those made by governments, along with donations Humana People to People earns money by collecting, recycling and selling out second hand clothes. Tens of thousands of CLOTHES COLLECTION BINS are placed wherever people might notice it an use it: in shopping centers, at the parking lots and also residential areas in Europe and North America in collaboration with municipalities and private entities. And this is how people get the opportunity to donate their used clothes.

    Having this money Humana develops more than 330 development projects (the beginning of 2010). The money is being divided within Education, Agriculture and Rural Development, the Fight against AIDS, Community Development, Environment and Economic Development projects.

    This projects involve 11.5 million people and have 8.300 employees in 10 countries in Africa, 3 countries in Asia, and 3 countries in Latin America.


    The most normal and accustomed and I would even call it traditional way to sell SH in Ukraine is open-air markets. I would not claim that it first started in the early 90-s but this is obviously the period when the SH business markets became so widespread and when we became used to it. And this is definitely the point when the European SH started flowing in country that largerly. Due to the crisis at happened to be a good business to make money on as a lot of people happened to be short of money and willing to buy it. And of course because of the zero custom fees for the SH import. This has generated to major tendencies. First of all SH started to be associated with rags and those buying it would be poor people on the edge. stuffed in a stinky messy pile. I couldn’t even call it a stereotype as at the beginning of 90-s what the SH markets were the least pleasant places to visit: if you now imagine a 3d world country open-air markets – you’ve nearly got it. The clothes looked like was messy piles of mostly worn-off staff – some of the markets are still are the same. And some people – even short of money – would not come and buy their anything as they considered it disgusting. But it took Ukrainians not so long to learn to cheat the state – an start to use the custom fee free “Second hand” “label” to develop grey and black import of new brand clothes. And they still do. And so part of it goes illegally to shops and part of it – worn brand clothes – goes to SH markets. This is why today it attracts a lot of teens who don’t mind digging into piles to find practically new Tommy Hilfiger jeans for 20grn. Though adult people still tend to consider SH markets - as an extreme case. At least they tended until the second hand business evolved to the normal SHOPS.


    As a second hand business it differs a lot from the SH markets described above. First of all this is a network of a SHOPS that work legally but not as the markets do 50/50 (in a better case). When buying smth in HUMANA shop you get a check – they have legal accounting, which would be a complete nonsense for the SH market traders. But the main difference is THE SERVICE. And this difference is the reason why THE WHOLE ATTITUDE to buying and wearing SH stuff has greatly changed for those who denied SH before.

    Clothes here is presented as in a usual normal shop – a shop that is supposed to take care of its customers, make them comfortable and satisfied – as this is the way to attract clients and therefore earn more money. The clothes here is clean and ironed and arranged by the type but not as it is usual for markets in piles, stinky with disinfectors and crumpled because no one cares to arrange it anyhow. Sometimes items are even hugged according to the color gamma, kinds and categories that does save customers time a lot. And there are 2-3 pleasant assistants and a manager to help clients. There are at least 3 fitting rooms in each shop and they also tend to design it creatively. It seems to be simple stuff to do but it really works – people just feel themselves more comfortable.

    Irene,21, buys clothes in HUMANA every other month: “It’s all about the attitude. Not even how the stuff here treats you, but the way you treat yourself. The service makes me relax and not think that I’m here buying SH because I’m broke or what – because I’m not. I’m here because – though I earn enough money to buy new things – I say it’s normal to economize if it’s possible so why not with clothes? Normal European practice isn’t it? You know, people often reject SH because they feel it’s ashamed to show other people they are in need, like second hand is for second class people… or third or whatever, you know. It’s a stupid stereotype I think, but its going to be broken soon. Look around – there are people of an average income here. They come to buy SH not because they cannot afford FH – but because they are smart enough to economize on everyday clothes to put money off for something really worthy. My mom for example was just shocked and horrified to learn I buy SH, but now she’s quite ok with that. Anyway – I do not buy shoes here but I find almost new clothes here, a lot of brand one. The way it is all organized – as a normal shop – makes me feel I AM in a normal shop – just on sales!”.

    As for the “almost new clothes here, a lot of brand one” the customer has mentioned – it is true. As in HUMANA shops there are no raggy clothes. It is usual to divide SH into 5 categories, and here in HUMANA shops you mostly find the first 2 of them:

    · «Exclusive» is modern, in fact, new things of such well-known trade marks as: Polo, Hugo Boss, Gerry Weber, Max Mara, Esprit, Mexx, H&M, Next etc.;

    · The first category is women’s, men’s and children’s clothes. This is worn clothes but without any defects;

    · Footwear ot these 2 categories is women’s, men’s and children’s footwear that depends on the season (winter, summer, in-between-season).

    And they are also selling Home textile: that is to be window curtains, tablecloths, bedspreads, bedding and terry gowns and towels.

    And this is the reason why the number of clients is rapidly growing and is more and more diverse. In HUMANA shops the explain: Main clients that visit our shops are not only retired people with low incomes, but that we call “advanced” youth, students, creative people, businessmen and ordinary people, which are eager to be dressed unusually. Many people purchase clothes for kids in our shops. Children grow quickly and you have to buy new clothes quite often – and here possible to considerably reduce the amount of such expenses. It is pleasant to point out that after women became interested in us, men followed up with the same shopping interest”.

    Prices here are FIXED, you can’t haggle as it is usual for markets, and speaking strictly it is not cheap at all. At least comparing it to the prices in SH-markets: there you can buy a dress for approximately 10-20hrn (2-2,5$), but in a HUMANA shop prices vary from 50 for a T-short to 100hrn (6,5-12,5$) for a dress. The prices are defined on labels saying “HUMANA”, which is another proof for the customers that the business is legal (which we are not that sure for the SH markets as in Ukraine importing smth as SH is a well known way to import contraband into the country). The prices anyway are explained buy the legality of business and that this difference between market price and shop price goes to pay for the facility and to the stuff working in shops and finally for the clothes to be brought to the normal state and being kept such.

    Here in HUMANA they even have SALES which at first would sound really strange as for the clothes that is already being sold for the second time 5 times less from the price it primarily had! And these sale are regular and obligatory. As the shop receives what they call “new collection”, they have:

    • 30%, 50% discounts at the middle of the months;
    • when all items cost 24,19, 15, 11, and 8 grn. – a week or so before the new delivery;
    • and finally - total sales, when any item can cost not more than 5 grn.

    And even more: the shops arrange promo-actions – the so-called “Happy half-hours”, when within the determined time period (whatever the sales period is) you can buy any item with the 30%-discount. The pretty annoying but anyway adventurous thing about this HHH-game is that you never know WHEN it is to happen – as these are the shop assistants to define the time for such discounts.

    So till the end of the month prices can even go even lower then on the markets! Another pleasant detail for those who clamed he or she would never buy any second hand but than changed their mind! =)

    Kate Voznytsya

    Name of company: University Publishing House «Pulsary»

    Name of director: Larysa Jurijivna Kopan’

    Adress: Ukraine, 04071, Kyiv–71, Mezhygirska Str., 7/16 «D»

    Web: http://www.pulsary.com.ua/

    This is one of the few publishing houses in Kyiv which publishes only books in Ukrainian. These are books of Ukrainian writers, Ukrainian versions of worldwide known treatises and also monographs and textbooks. For me the most remarkable thing about this company is a wide range of printing services, which it provides. Here you can print documents and photos, or even make a luminescent print on your T-shirt. As well, this is a good place to bind a diploma cheaply. Also I would add that local worker Taras sometimes treats regular comers with sweets and that is very nice. But printing service is separate business; it is not financially connected to publishing. And publishing business for that company is almost unprofitable.

    «Pulsary» was founded in 1999. The founder Larysa Kopan’ wanted to establish the house for academic publishing. The office was established in few small rooms in tear-down condition. Initial capital was spent for accommodation and redecoration. As it turned out, the humanities issues are rather difficult to publish without external support.

    Let’s take as example the monograph «Anna Yaroslavna» written by Ukrainian scientist and art historian Natalia Krutenko. This research is about Anne of Kyiv – daughter of Yaroslav I, the grand prince of Kyiv. Anna was also the queen consort of France as the wife of Henry I. The book by Natalia Krutenko is valuable because of its historic discoveries and it could be interesting not only for Ukrainians. And now let’s count a bit.

    It is needed about $ 25 000 to publish this book in 2 000 copies. The publishing house received from French sponsors about $ 12 500. Author’s royalty made up about $ 1 200. The rest of money was spent for editing, makeup (composing) and so on. Now the book is ready to print, but publishing house does not have extra $ 12 000 needed for printing.

    Of course, company earns money by publishing custom books, textbooks etc. If some unknown poet wants to publish his poems which were refused in other publishing houses, he can pay money and get published. «Pulsary» can publish 80 page book of poems (500 copies) for $ 1 250. But such books don’t win authority for the company. And there isn’t enough money to spare for desired editions.

    That is why «Pulsary» always looks for governmental support or international sponsorship to publish socially significant editions. The publishing house’s bestsellers such as culturological book «Known and unknown Sphinx: contemporary view of Skovoroda» about Ukrainian philosopher Hryhorii Skovoroda, or autobiographic book written by first Ukrainian astronaut Leonid Kadeniuk were published only thanks to fund sponsorship.

    Other problem in publishing business is lack of advertising. Publishing house «Pulsary» can’t afford paying for advertising in magazines or on TV. Also it uses internet resources ineffectively. Still, book exhibitions remain the only way for publishing houses to make oneself known.

    To sum up, I would say that «Pulsary» is an example of publishing business which exists contrary to it’s unprofitableness.


    /groups/businessjournalismproject/search/index.rss?tag=hotlist/groups/businessjournalismproject/search/?tag=hotWhat’s HotHotListHot!?tag=hot4/groups/businessjournalismproject/sidebar/HotListkmajournstudent2011-04-21 19:41:12+00:002011-04-21 19:41:12updated14kmajournstudent2011-04-21 19:39:41+00:002011-04-21 19:39:41updated13kmajournstudent2011-04-21 19:39:33+00:002011-04-21 19:39:33updated12kmajournstudent2011-04-21 19:39:03+00:002011-04-21 19:39:03updated11kmajournstudent2011-02-20 00:25:52+00:002011-02-20 00:25:52updated10deynychenkoDeynychenko Ruslan2011-02-04 13:04:30+00:002011-02-04 13:04:30updated9kmajournstudent2011-02-03 11:52:02+00:002011-02-03 11:52:02updated8kmajournstudent2011-02-03 11:50:52+00:002011-02-03 11:50:52updated7Televisionkmajournstudent2011-02-03 11:49:12+00:002011-02-03 11:49:12updated6Added tag - hotkmajournstudent2011-02-03 11:49:05+00:002011-02-03 11:49:05addTag5kmajournstudent2011-02-01 20:42:12+00:002011-02-01 20:42:12updated4kmajournstudent2011-01-26 19:04:11+00:002011-01-26 19:04:11updated3kmajournstudent2011-01-26 19:03:51+00:002011-01-26 19:03:51updated2First createddeynychenkoDeynychenko Ruslan2011-01-19 14:22:17+00:002011-01-19 14:22:17created1wiki2011-04-21T19:41:12+00:00groups/businessjournalismproject/wiki/e54efFalseGroup 4: Airlines/groups/businessjournalismproject/wiki/e54ef/Group_4_Airlines.htmlstudent14 updatesGroup 4: Airlines[Download file "presentation airlines.ppt"] Vitaliy Prudyus Aleksander Myronenko Halyna Korba Olga Novak ...Falsekmajourn2011-04-21T19:41:12+00:00kmajournstudent2011-03-28 18:45:19+00:002011-03-28 18:45:19updated110kmajournstudent2011-03-28 18:43:50+00:002011-03-28 18:43:50updated109Added tag - hotkmajournstudent2011-03-07 17:17:50+00:002011-03-07 17:17:50addTag108kmajournstudent2011-03-03 06:09:49+00:002011-03-03 06:09:49updated107kmajournstudent2011-03-02 22:17:11+00:002011-03-02 22:17:11updated106kmajournstudent2011-03-02 22:15:21+00:002011-03-02 22:15:21updated105kmajournstudent2011-03-02 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12:57:34updated3kmajournstudent2011-01-23 12:56:34+00:002011-01-23 12:56:34updated2First createddeynychenkoDeynychenko Ruslan2011-01-19 14:27:07+00:002011-01-19 14:27:07created1wiki2011-03-28T18:45:19+00:00groups/businessjournalismproject/wiki/05308FalseLOCAL BUSINESSES/groups/businessjournalismproject/wiki/05308/LOCAL_BUSINESSES.htmlstudent110 updatesLOCAL BUSINESSES Margo Gontar 'Ya Gallery' 'Ya Gallery' owner, Pavlo Gudimov [images (1).jpg] ‘Ya Gallery’ is one of the most modern galleries o...Falsekmajourn2011-03-28T18:45:19+00:00kmajournstudent2011-02-20 13:45:39+00:002011-02-20 13:45:39updated7kmajournstudent2011-02-05 22:03:47+00:002011-02-05 22:03:47updated6kmajournstudent2011-02-03 10:12:53+00:002011-02-03 10:12:53updated5kmajournstudent2011-02-01 08:03:45+00:002011-02-01 08:03:45updated4kmajournstudent2011-01-31 18:01:39+00:002011-01-31 18:01:39updated3Added tag - hotdeynychenkoDeynychenko Ruslan2011-01-31 18:01:36+00:002011-01-31 18:01:36addTag2First createddeynychenkoDeynychenko Ruslan2011-01-19 14:22:33+00:002011-01-19 14:22:33created1wiki2011-02-20T13:45:39+00:00groups/businessjournalismproject/wiki/c7703FalseGroup 5: confectioneries /groups/businessjournalismproject/wiki/c7703/Group_5_confectioneries_.htmlstudent7 updatesGroup 5: confectioneries Business sector: confectioneries Marichka Byba Halyna Bydivska Natalie Shevchenko Anastasia Babenko Olga Bogachevsk...Falsekmajourn2011-02-20T13:45:39+00:00Added tag - hotlouureneckLou Ureneck2011-01-26 13:43:59+00:002011-01-26 13:43:59addTag4louureneckLou Ureneck2011-01-26 09:58:14+00:002011-01-26 09:58:14updated3louureneckLou Ureneck2011-01-26 09:57:15+00:002011-01-26 09:57:15updated2First createddeynychenkoDeynychenko Ruslan2011-01-26 09:37:07+00:002011-01-26 09:37:07created1wiki2011-01-26T09:58:14+00:00groups/businessjournalismproject/wiki/7eb87FalseSYLLABUS /groups/businessjournalismproject/wiki/7eb87/SYLLABUS_.htmlLou Ureneck4 updatesSYLLABUS Introduction to Business and Economics Reporting Course content This course is designed to provide students with basic skill...Falselouureneck2011-01-26T09:58:14+00:00hot/groups/businessjournalismproject/search/index.rss?sort=modifiedDate&kind=all&sortDirection=reverse&excludePages=wiki/welcomelist/groups/businessjournalismproject/search/?sort=modifiedDate&kind=all&sortDirection=reverse&excludePages=wiki/welcomeRecent ChangesRecentChangesListUpdates?sort=modifiedDate&kind=all&sortDirection=reverse&excludePages=wiki/welcome0/groups/businessjournalismproject/sidebar/RecentChangesListmodifiedDateallRecent ChangesRecentChangesListUpdateswiki/welcomeNo recent changes.reverse5search